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The RaceChip Company

  • RaceChip employees

     

    Experience chip tuning from RaceChip

    Our team develops unique products for you

    Cars

    In 2008, Manuel Götz made his passion for automobiles his career: RaceChip was born. Since then, a continuously growing team of vehicle enthusiasts and engineering fans have worked with passion to develop products and forge ahead with new innovations that give you, our customer, the best driving experience possible.

     

    Power, dynamism and innovation are our priorities, and with our technological expertise combined with our willingness to blaze new trails we've been able to guarantee sophisticated products and absolute customer satisfaction.

     

    100,000 new RaceChip enthusiasts every year

    Become one yourself

    clas

    At RaceChip, we place our focus on our individual customers and 
    their driving pleasure. This is what defines our work.
    What’s more,it enables us to develop and produce unique products.


    The number of enthusiastic new RaceChip owners is growing every year,
    which for us is the best possible motivation and reward for our efforts.
    In this year alone we have added another 100,000 car enthusiasts to our fan base.

    Find out for yourself about our one-of-a-kind PERFORMANCE PROMISE


     

     

    Individual performance enhancement for over 3,000 vehicles

    RaceChip is the expert in electronic performance enhancement

    We offer performance enhancements for numerous makes and models that have been programmed to suit each individual engine.

    Our portfolio contains a total of approximately 60 manufacturers and over 3,000 vehicles.

    Find a suitable RaceChip performance enhancement for your vehicle.  FIND OUT MORE NOW

     

     

    Over 2,000 dealers worldwide

    Thanks to our range of reselling partners our products are available all across the worlds.

    In 2010, we began expanding our dealer network beyond Europe. Today, RaceChip can be found on every continent.

     

    From Germany’s Swabian Alb region – the Silicon Valley of the automobile industry – to a global player in just a few years.

     

    Are you interested in becoming a RaceChip reseller?

     

    FIND OUT MORE

     

     

    RaceChip boosts driving fun 

     

     

    A Team of True Petrolheads

     

     

    Our passion for vehicles motivates us each day to do better than the last and to develop the very best for our customers.
    Products from automotive fans for automotive fans – because our hearts beat for your engine.

     

     

    Company history

     

     

    In 2014, RaceChip reached the magic sales mark of 100,000 units of chiptuning products per annum. More and more customers are convinced of the quality of our products.

    The RaceChip Team is now made up of more than 100 staff and, as of 2014, it has relocated to a new, larger and improved site.

    In addition, an experienced growth investor has joined the RaceChip Team to ensure that, with our customers by our side, we will successfully navigate the route to sales of 1 million chiptuning products.

    As the first supplier on the market, we are always striving to innovate. As further proof of this, we have now developed a chiptuning solution for our customers that can be entirely controlled via the RaceChip smartphone app.

    With our RaceChip Response Control accelerator tuning, we have developed a new product line that offers customers a way of individually customizing their vehicle’s responsiveness to match their own needs.

    We are constantly investing in the continued development of RaceChip. That is why we have now completely revamped our internet presence to offer you, the customer, a specially customized online shop tailored to your needs.

    In 2013 RaceChip passed a milestone of 70,000 chip tuning products sold in a year, and it's continuing its strong growth course in Germany and abroad. In the meantime, the number of employees has grown to 50 passionate people. The research and technology department alone has grown larger than the original founding team of just five years ago.

    Our power testing station runs pedal to the metal. RaceChip now develops chip tuning products for around five new engines each week and adapts them through comprehensive test runs.

    Our dealer network has more than 2,000 active partners who now sell our chip tuning products in over 120 countries.

    Our team has now grown to over 40 employees, and the company achieved 5 million euros in annual revenue. RaceChip enters the premium chip tuning market with Ultimate. Once again we were able to launch a sophisticated product for our customers with incredible market success.

    Our bestseller, RaceChip Pro, has a successor this year, the Pro 2, which represents another quantum leap with regard to function and quality in its segment. Since its introduction we have sold RaceChip Pro 2 countless times worldwide. This makes our Pro series the most popular electronic performance enhancement available.

    Shipping and logistics has grown so extensively that they needed to move into a new building with professional logistics infrastructure. This ensures that even more customers can benefit from sophisticated RaceChip products and our comprehensive customer service.

    In order to work even closer with our international dealers, we introduced an electronic dealer portal. With it, our dealers can order products online and receive many additional services that provide ideal care for RaceChip drivers on site. With this innovation RaceChip once again proves its pioneer status in the chip tuning market.

    With 34 employees at present, RaceChip continues to grow internationally. Just one year after launching our dealer network we are represented in over 100 countries thanks to our dealers.

    Our website is available in increasingly more languages. By the end of 2011 it encompassed six languages, providing information for automobile enthusiasts about the high-powered benefits of RaceChip in German, English, French, Spanish, Croatian, and Turkish.

    RaceChip's growth continues unabated, and our team now consists of 26 employees—with constant revenue growth. RaceChip is gaining ground outside of Germany: dealers in Scandinavia and the Ukraine represent a first step towards international growth. These partners are still on board today and have grown apace along with RaceChip itself.

    We always strive to offer our customers the best possible product experience at all times. That's why in 2010 we were the first company on the market to create a databank with video installation instructions for many vehicle models – and we're still adding to it.

    Also in 2010 Tuningkit, RaceChip's sister company, was founded and up to now has focussed successfully on price-conscious tuning fans. In doing so, it has benefitted greatly from the developments and experiences at RaceChip. In the same year a partnership was forged with K&N, the global leader in air filter systems, whose products are still sold successfully by RaceChip today. It's no wonder: .K&N's air filter systems are the perfect complement to our chip tuning products in modern engines.

    Just one year after the company’s founding, the RaceChip team has more than doubled to 12 employees, who together generated revenues of two million euros, quadrupling the previous year’s revenues. At the end of 2009 RaceChip moved into new, larger spaces in Uhingen as a result of this fast growth track. As the sector's first company, RaceChip pursues a multi-product approach that conquered the market between entry-level and premium chip tuning products. RaceChip Pro is a product with premium components at an attractive price. Today we are not only the dominant provider in this sector: in addition to RaceChip Pro, in 2009 we also developed the first chip for diesel engines with pump nozzle technology and launched it on the market.

    Founder Manuel Götz develops the idea for RaceChip and works together with a four-person team at the initial headquarters in Holzmaden - near Stuttgart - to make it reality. With RaceChip he lays the cornerstone for future product and brand success.

    Early on Manuel Götz recognises the great potential of the Internet as a communication and sales channel for performance enhancing auxiliary devices, which up to this point were primarily sold via brick-and-mortar dealers and garages. In its very first year RaceChip achieves revenues of almost half a million euros. In addition to our engineering and technology expertise, our know-how in online marketing remains a central motor of success for the company.

    We had the international market in sight just a few months after the company was founded, developing an English version of our website. The goal from the start was to offer the leading technological product on the market with RaceChip and to win customers over to our brand for the long run. Still today the engineers from our early days are part of our development team and work hard to ensure that RaceChip remains the leading chip tuning product on the market.

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Series
Motor

Help differentiating CR/PD

Distinguishing between Common Rail (CR)
and Unit Injector (PD)

Applicable to certain Volkswagen AG model series with 2.0 TDI engines

Several Audi, Seat, Skoda and VW model series with 2.0 TDI engines use both CR and PD ("Pumpe-Düse" / Unit injector) technology. RaceChip chiptuning is specially customized to the applicable fuel injection technology with respect to both hardware and software. If your vehicle is specified in the list of applicable models below (all other 2.0 TDI models feature just one type of technology), it is important to determine, before choosing a tuning product, which type of injection technology is installed in your vehicle. For such models, you will therefore find the “CR” or “PD” designation after your engine code.

PerformanceThe following Volkswagen Group model series are applicable:Engine code CREngine code PD
100kW (136hp) Audi: A3 (8P), A6 (C6)
VW: Golf Plus, Jetta V, Passat B6
CAGB, CBAA, CFFA AZV, BMA, BNA, BRF
103kW (140hp) Audi: A3 (8P)
Seat: Altea (5P)
Skoda: Octavia (1Z), Superb (3T)
VW: Caddy (2K, 2C), Eos (1F), Golf V,
Golf VI, Jetta V, Passat B6, Touran (1T)
CBAB, CBDB, CFFB,
CFHC, CJAA, CLCB,
CLJA
BKD, BKP, BMM, BMP

If your vehicle is in this list and you are not sure if it is a CR or PD version, then simply follow one of the following steps to identify CR or PD technology.

Using the engine code:

For PD models, the engine code consists of 3 characters, while for CR there are 4 characters. You can find your vehicle’s engine code in the specification sheet in your service booklet or on the data sticker in your engine bay.

Using engine images for CR and PD:

Common rail (CR)
Common rail engine, traverse
Common rail engine, longitudinal
Unit injector (PD)
Pumpe-Düse (PD, unit injector) engine, traverse
Pumpe-Düse (PD, unit injector) engine, longitudinal

Using our customer service:

If the tips above have not clarified the technology type, then please contact our Customer Service department. We will be happy to help.Contact

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